In this new season of automation, the rise of e-commerce shutting down traditional retail stores, it seems that some of the younger generation thinks that some manual processes are obsolete. Like an old computer, the new generation want to toss out some of the old career processes and tools when they do not understand the real reasons they have been in place. We also have corporations who have embraced technology to make their lives easier as well.

The picture of a human resources clerk reviewing resumes and cover letters physically has now been replaced by applicant tracking systems. Although, the advances in technology help human resources officers and decision makers to gain efficiency when processing potential candidates for an open position, it doesn’t give the job/career applicants permission to become lazy in the job or career search process. Just like I emphasize on having your resume work for you in the job market, your cover letter is no different.

Here are three reason your cover letter still works to your benefit in the job market, if you have a strategically well written one for your desired position.

1. First, you must understand the purpose of your cover letter. The main purpose of your cover letter is to sell employers on the skills and qualifications on your resume. The cover letter is another career marketing tool for you to highlight the most important aspects of your experience directly correlating with the job/career opportunity you are applying. If you are look for help to create or revise your cover letters, resumes or other career tools, check out this resource to get the specific help you need for your career journey.

2. Secondly, most ATS require you to upload a copy of your resume and cover letter when applying for the job. The ATS may not accept your entire application because your cover letter is missing. I’ve also discussed with several human resource executives that refer to the applications where the cover letters are missing, gets pushed to the reject pile automatically. I would hate to know that you are feverishly applying to positions online but due to missing cover letter, you career/job opportunity goes down the drain of life. In other words, don’t be lazy! Get the cover letter done.

3. Thirdly, the quality of your cover letter can make or break your chances of even getting called in for an interview. Your cover letter is the first introduction the decision maker or human resources officer has of you. Make a tremendously positive impression by having your cover letter represent you well. If you are not sure your current cover letter is doing this for you, check out the career tools review resource, so your career tools works for you IMMEDIATELY!