Why is Personal Branding Necessary in Your Career?

Posted on by MentorShelly, the DREAM Career Coach

The job market is more competitive than ever before. As a result, job seekers must be strategic when it comes to getting noticed by potential employers. One of the best ways to do this is by building a strong personal brand. Your personal brand is how you present yourself to the world, and if done well, it can help you stand out from the crowd and achieve greater success in your career.

There are several reasons why building your personal brand in the job market is vital to your success. First, it allows you to differentiate yourself from others who may have similar qualifications and experience. In a crowded job market, this can be the difference between getting an interview and being overlooked.

Additionally, having a strong personal brand can help build your credibility and reputation in your field. It shows that you have a clear understanding of your strengths and what you have to offer, which can be a valuable asset to potential employers.

Creating a strong personal brand also allows you to communicate your unique value proposition effectively. By clearly articulating your strengths and experiences, you can create a consistent and compelling message that resonates with potential employers.

Some key questions to ask yourself when building your own personal brand:

1. What is personal branding from an employee perspective?
2. What are your strengths and weaknesses, professionally?
3. What type of employers do you want attract on your social media profiles for current and future opportunities?
4. What is your unique brand statement?
5. How does your personal brand statement represent you?

Moreover, your personal brand can also increase your visibility and allow you to develop a network of professional contacts. By creating a strong online presence, you have the opportunity to connect with others in your industry, get noticed by recruiters, and even attract new clients or customers if you’re an entrepreneur.

Now, you might be thinking that building a personal brand is only necessary if you’re looking for a new job or trying to start your own business. But the truth is, your personal brand is something that you should always be mindful of, regardless of your career path. Even if you’re not actively looking for work, having a strong personal brand can help you gain recognition and build credibility within your current role, which can lead to new opportunities for career advancement.

In short, building your personal brand is a vital step in achieving success in the job market. By differentiating yourself from others, establishing your credibility, communicating your value proposition, and increasing your visibility, you can position yourself for career success and achieve your professional goals. If you need additional assistance in developing your own personal brand, go here, so we can work together to establish your power personal brand.

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Discover How To Create a Resume That’ll Get You Hired in No Time!

Posted on by MentorShelly, the DREAM Career Coach

Your resume is often the first impression that potential employers have of you. Therefore, it’s imperative your resume stands out and catches their attention quickly.

Here are some action steps for writing a compelling resume that grabs the attention of employers and their representatives.

These resumes we hear so much about in the job market space represents us in important ways, so it’s vital to keep them working for us, when they’re structured properly. Let dive into ways we can make it compelling to get you the right type of attention.

Tailor Your Resume to the Job Description
Make sure your resume is tailored to the specific job you’re applying for. Review the job description and identify the key skills, knowledge base, and qualifications that the employer is looking for. Then, highlight your own relevant experience and accomplishments that demonstrate those skills and qualifications distinctively.

Keep it Concise
Employers receive many resumes, so it’s important to keep yours concise and easy to read. Stick to one to two pages if possible and use bullet points to highlight your achievements, accomplishments and responsibilities in for each job. Do you best not to be wordy.

Use Strong Action Verbs
Use strong action verbs to describe your accomplishments and responsibilities in each job. For example, instead of saying “responsible for,” use verbs like “managed,” “led,” or “created.” It shows you are a candidate of action, not just words.

Focus on Your Achievements
Don’t just list your job responsibilities, focus on your achievements and how you made a positive impact in each job. Use numbers and percentages to quantify your accomplishments, such as “increased sales by 20%” or “managed a team of 10 employees.” For example, you can communicate that you implemented a strategy that saved the company X number of dollars over the X timeframe.

Include Relevant Keywords
Many employers use applicant tracking systems (ATS) to screen resumes, so it’s important to include relevant keywords from the job description in your resume. This will help ensure that your resume gets past the ATS and in front of a human reader. It is the main reason you should tailor your resume for each job. The job description factors in heavily on whether your resume gets pass the ATS system, so edit your resume accordingly.

Highlight Relevant Skills to the Job You Are Applying
In addition to your work experience, highlight your skills and qualifications that are relevant to the job. This can include hard skills like proficiency in a particular software or programming language, as well as soft skills like communication and leadership. Any specific knowledge base relevant to the job should also be included.

Proofread and Edit
Before submitting your resume, make sure to proofread it carefully for errors and typos. You may also want to have someone else review it for you. A clean, error-free resume will show employers that you have attention to detail and care about presenting yourself in the best possible light.

A compelling resume is a key component to getting noticed by employers. By tailoring your resume to the job description, using strong action verbs, highlighting your achievements, including relevant keywords, and proofreading carefully, you can create a resume that will make a strong first impression and help you stand out from other candidates.

If you are looking for more extensive help with your resume(s), go to Live Resume Revision Consultation here to schedule your live resume consultation.
If you have general questions about your career path, interviewing, salary negotiation and other job-related topics, you can to go here. You can leave your voicemail or email and you will receive a response from me within 24 hours.

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Ways to Recover from Your Job Layoff

Posted on by MentorShelly, the DREAM Career Coach

Losing your job due to a layoff is downright shocking, especially with it’s unexpected. It can be challenging to get back on track, but it is not impossible. In this article, we will discuss four (4) ways to rebuild your career after a layoff and other resources to help you on a more in-depth level.

Take Stock of Your Skills and Interests
Before you start job hunting, take some time to evaluate your skills, interests, and passions. Assess your strengths and weaknesses and identify areas where you can improve. This self-reflection will help you understand what you want from your next job and what you can offer to potential employers. I also have a resource you can use to document your skills, knowledge base and interest by going here. It’s my Dream Career Guide that can help you gather this information for future use.

Update your Resume and Online Presence
Once you have a clear understanding of your skills and interests, update your resume and online presence to reflect them. Highlight your most relevant skills and accomplishments and make sure your online profiles are professional and up-to-date. The most comprehensive online sites would be LinkedIn.com, Indeed.com and Careerbuilder.com for starters. Be sure to tailor your resume and cover letter to each job you apply for, as this will increase your chances of landing an interview. It also means you will end up having a resume for each industry you have experience, skills and knowledge base. If you are looking for more extensive help with your resume(s), go here to schedule your live resume consultation.

Expand Your Network
Networking is essential in today’s job market. Attend industry events, join professional associations, and connect with people in your field on social media platforms like LinkedIn. Reach out to former colleagues, mentors, and acquaintances who may be able to provide job leads or offer support and advice. Take this step seriously because it is one of the best ways to obtain career opportunities. It’s not only who you know but who knows you and knows your capabilities to spread the word to others that can help you.

Consider Further Education or Training
If you feel that your skills are outdated or if you want to learn new ones, consider taking classes or pursuing further education or training. This can help you stand out from other candidates and increase your marketability. Look for courses or certifications that are in high demand in your industry and consider taking online classes if you cannot attend in-person. Also attend workshops outside of your normal career scope to gain new skills if you decide to change your career paths.

Remember, a layoff can be a setback, but it is not the end of your career. By taking stock of your skills, updating your resume and online presence, expanding your network, and considering further education or training, you can rebuild your career and find a job that is both fulfilling and financially rewarding. If you want additional help with rebuilding your career after a layoff and skill need more specialized help, check out my upcoming Overcoming Layoff Workshop by clicking here.

Remember to stay positive, stay focused, and keep moving forward.

Looking for resume services, interview coaching and career strategy consultations? Go here.

Ready to have MentorShelly help you structure your business SOPs? Go Here.

If you are looking for help in the overall job market, interview tips and more, purchase my new book here.

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How to Increase Your Pay Through Effective Salary Negotiations

Posted on by MentorShelly, the DREAM Career Coach

Negotiating salary can be a daunting task for many job seekers, but it is an essential part of the job search process. Salary negotiation is an opportunity for you to advocate for your worth and ensure that you are being paid fairly for your skills and experience. In this blog post, I will provide three recommendations to increase your success with salary negotiations after an interview.

I just wanted to also mention that keeping the conversation about salary negotiation, I wanted to provide you with an additional resource from the live show I was honored to be interviewed by Ms. Cheree from “Black Women Making Money” youtube channel, you can find that live show here. I shared some intricately valuable resources to make your salary negotiation easier. You can also check out Ms. Cheree’s “Black Women Making Money” YouTube channel here.

Now let’s dive into today’s blog talking about three (3) recommendations when going into salary negotiations right after your job interview.

Research the Market Rate for Your Role

Before entering into salary negotiations, it’s important to have an understanding of the market rate for your role and location. This information can be found through online resources such as Glassdoor, PayScale, and LinkedIn Salary. By researching the market rate, you will be able to determine a realistic salary range that you can use as a basis for your negotiation.

It’s also important to take into consideration your level of experience and education, as well as any additional skills or certifications you bring to the table. By having a clear understanding of your value in the marketplace, you will be better equipped to negotiate a fair salary.

Practice Your Negotiation Skills

Negotiation is a skill that can be learned and improved upon with practice. One way to improve your negotiation skills is by role-playing with a friend or family member. In this scenario, you can practice your negotiation skills in a safe and supportive environment.

It’s also important to be confident and assertive during the negotiation process. You can demonstrate your confidence by maintaining eye contact, speaking clearly and confidently, and providing evidence to support your request for a higher salary. Remember that negotiation is a conversation, not a confrontation. Your goal is to find a mutually beneficial solution that works for both you and the employer.

If you need my help with navigating these and other salary negotiation strategies, you can go here to work with me directly.

Consider Alternative Forms of Compensation

Salary negotiations don’t always have to revolve around base salary. There are often other forms of compensation that can be negotiated, such as bonuses, stock options, or additional vacation days. If the employer is unable to meet your salary request, consider asking for these additional perks instead.

It’s also important to remember that salary negotiations are not just about the money. You can also negotiate for professional development opportunities, flexible work arrangements, or other benefits that are important to you.

In conclusion, negotiating salary can be a nerve-wracking experience, but it’s an essential part of the job search process. By researching the market rate for your role, practicing your negotiation skills, and considering alternative forms of compensation, you can increase your chances of a successful salary negotiation. Remember to approach the negotiation process with confidence and professionalism, and you will be well on your way to securing a fair salary for your skills and experience.

Looking for other services such as interview coaching, LinkedIn profile optimization and career strategy consultations? Go here.

If you are looking for help in the overall job market, interview tips and more, purchase my new book here.

Have a job interview coming up but need additional help to be successful with it? Check out the Interview Audio Program here that can help you navigate your next job interview with EASE.

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When Bad Bosses Meets Petty Employees…

Posted on by MentorShelly, the DREAM Career Coach

Article referenced

In this hilarious article & video, a bad boss meets a petty employee and the results are hilarious! We’ll read in the article how the bad boss tries to control and manage the petty employee, but it’s all for naught!

Resources mentioned: Career/Layoff Rejuvenation Workshop

Looking for other services such as interview coaching, LinkedIn profile optimization and career strategy consultations? Go here.

If you are looking for help in the overall job market, interview tips and more, purchase my new book here.

Have a job interview coming up but need additional help to be successful with it? Check out the Interview Audio Program here that can help you navigate your next job interview with EASE.

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How SOPs Can Clean Up the Mess In Your Business

Posted on by MentorShelly, the DREAM Career Coach

Is your business going through a tailspin because there’s no real organization? Don’t have the time or not sure of the next steps in developing SOPs to organize your business? Flying by the seat of your pants is not a business strategy!!! Let’s talk about some ways to help you organize and standardize your business operations for your business growth.

Is your business a mess? Are you spending too much time trying to figure out what needs to be done and how it should be done? The answer may be that your business is missing the crucial ingredient of standard operating procedures (SOPs). SOPs are important for any business because they help streamline operations, improve efficiency, reduce costs, and keep everyone on the same page. Let’s explore why SOPs are so important and how they can help clean up your business.

What Are Standard Operating Procedures?
Standard operating procedures are documents that outline step-by-step instructions for completing tasks within an organization. They are designed to ensure consistent quality of products or services across all departments and staff members. By having clear expectations outlined in writing, everyone in the organization has a better understanding of their responsibilities and how their actions contribute to the overall success of the business.

The Benefits of Using SOPs
Using SOPs helps businesses save time by eliminating guesswork and reducing training time for new employees. Everyone knows exactly what needs to be done, when it needs to be done, and how it should be done—which eliminates confusion and duplication of work. It also improves customer satisfaction by ensuring consistent quality across all products or services offered. In addition, SOPs can reduce costs because they allow employees to focus on more complex tasks instead of wasting time on mundane tasks that can easily be automated with an SOP in place. Lastly, implementing SOPs gives businesses an edge over competitors because it makes them more efficient and organized than other businesses who may not have taken the time to create clear expectations for their staff.

How To Implement Standard Operating Procedures
It’s important to identify which processes need standardizing first before creating an SOP document for each one. Start by outlining each process step by step so that you have a clear picture of what needs to happen in order for the task to be completed successfully every single time. Once you have this information documented properly, you can divide up tasks among team members or assign them as individual duties depending on the size of your organization. Then set reasonable timelines for completing each task as well as any necessary follow-up actions that need to take place afterwards. Lastly, make sure all team members understand their roles in executing the procedure properly so there is no room for confusion or miscommunication down the line.

Standard operating procedures (SOPs) can have a huge impact on any business’ bottom line if implemented correctly and consistently followed through with proper maintenance over time. Not only will they help improve efficiency within your organization but they will also provide clarity around roles and responsibilities as well as give everyone a better understanding of how their efforts contribute towards achieving organizational goals.

If your business is a mess right now due to lack of direction or structure, then creating and following through with standard operating procedures could very well be the answer you’ve been looking for! So don’t wait another day — get started with MentorShelly Consulting to get your SOPs done, so your business can stop suffering!

Looking for resume services, interview coaching and career strategy consultations? Go here.

If you are looking for help in the overall job market, interview tips and more, purchase my new book here.

Have an interview coming up and need a little help? Check out my resource here.

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Discover the Benefits of Quiet Hiring and Unveil the Secrets of the Job Market!

Posted on by MentorShelly, the DREAM Career Coach

Have you heard of quiet hiring? If not, you’re not alone. Although this practice has been gaining traction in the last couple of years, many people still don’t know what it is or how it works. In this blog post, we’ll break down what quiet hiring is and how it can help employee take advantage of lucrative opportunities and employers find unique talent.

What Is Quiet Hiring?
Quiet hiring is a recruiting strategy in which employers actively search for talent without advertising the job publicly. Instead of posting the position to job boards or sharing it on social media, employers use networks and referrals to find qualified candidates. It’s also known as passive recruiting because employers aren’t actively advertising the role; rather, they are seeking out potential candidates instead.

Why Use Quiet Hiring?
There are several benefits to using quiet hiring over more traditional methods of recruitment. The first is that it saves time and money. By using existing networks and referrals instead of relying on job boards and other public postings, employers can quickly identify high-quality candidates without spending a lot of money on marketing or advertising costs. Additionally, since these networks usually consist of professionals who are already well-known in their field, employers can be sure that they’re getting top-tier talent with minimal effort.

The second benefit to quiet hiring is that it helps employers avoid bias when selecting candidates. Since there is no public advertisement for the position, potential candidates aren’t able to tailor their applications based on what they think will make them stand out from other applicants; instead, they must rely solely on their qualifications and experience when applying for the job. This makes quiet hiring an ideal recruitment strategy for companies looking to hire diverse teams or those who prioritize merit over all else when selecting new employees.

How can quiet hiring help employees as well you might ask?
Quiet hiring is an incredibly beneficial process for potential employees. It focuses on a person’s career experience and potential, their true ability to do a job rather than any biases or discrimination. This can help job-seekers feel confident in their career choices, knowing that they are making progress based on the benefits they provide rather than any outward appearance.

Quiet hiring can also help employees gain career benefits such as recognition and career advancement. Without the pressure of external networks and traditional career pathways, talented workers can more easily find jobs that best fit their skillset and gain career advantages as well. Quiet hiring gives everyone access to opportunities regardless of background or current status, ensuring that every individual is judged by their abilities and talents alone.

Are you ready to take the next step in your career and be quietly hired? Let the experienced career coach help prepare you to make a smooth transition. Our consultations offer individualized advice tailored to your industry and profession, providing actionable steps to secure a successful launch into the job market.

We offer one-on-one counsel and assessments to equip you with the tools necessary for success. By leveraging our expertise, you’ll gain access to resources that can give you an edge over the competition. We provide insight into current trends and best practices for interviewing, resumes, and professional networking. Our customized approach ensures that each of our clients is well-positioned for their job search, allowing them to confidently enter the market knowing they are as prepared as possible. Trust us as your go-to source for career coaching consultation so you can find quiet success in a competitive marketplace!

Quiet hiring is a great way for companies to save time and money while finding top-tier talent quickly and efficiently. It also helps eliminate bias during the selection process by allowing companies to focus solely on qualifications rather than broader criteria like race or gender identity when assessing applicants. Quiet hiring benefits both employees and employers find talent and opportunities solely based on merit and qualifications.

Looking for other services such as interview coaching, LinkedIn profile optimization and career strategy consultations? Go here.

If you are looking for help in the overall job market, interview tips and more, purchase my new book here.

Have a job interview coming up but need additional help to be successful with it? Check out the Interview Audio Program here that can help you navigate your next job interview with EASE.

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3 Steps to Take When Your Job Offer Falls Short!

Posted on by MentorShelly, the DREAM Career Coach

 

Have you ever been in salary negotiations before and received low-ball offer? Not sure how to approach it without shooting yourself in the foot with this job opportunities. Let’s explore some options on how to manage the low-ball offer and how to counteract it, professionally.

Let discuss how to manage and overcome the challenge of receiving low-ball job offers when going through the interview process. First of all, negotiating a salary can be one of the most daunting aspects of the job search process. After all that hard work, you land an amazing job offer only to find out it isn’t as great as you thought it would be. What do you do if a company offers you a lowball job offer? It can feel like a punch in the gut, but don’t worry—you have options! Here are some tips to remember when responding to a lowball job offer.

1. Please Be Polite and Professional
You might be tempted to respond with shock or anger but try your best to stay professional and polite. The wrong attitude can cost you the opportunity and make employers question their decision in hiring you. Instead, thank them for their offer and let them know that while you’re excited about the opportunity, the salary offered is less than what was discussed during your interview process. Explain to them your personal economy needs a bit more than what their salary offer provides. This will give them an understanding of where your expectations lie without coming across as ungrateful or rude.

2. Don’t Play Hardball
In any negotiation, it is important to remain open-minded and flexible. Keep in mind that this company has already taken time out of their day to evaluate your skillset, so don’t play hardball with them over minor details like salary negotiation unless necessary. If there’s something else that could make up for the lower pay (such as more vacation days or schedule flexibility), ask about those options first before getting into specifics about money. Employers are often willing to compromise on other benefits if they can’t meet your salary expectations. They may be willing to provide other fringe benefits outside of money that makes the offer more valuable to you.

3. Be Prepared To Walk Away
Sometimes no amount of negotiating will get you the salary you want. In these cases, it’s important to know when enough is enough and walk away from a bad deal rather than compromising too much on terms both parties won’t agree upon in the long run. You must always have your specific personal economic standards that you cannot compromise for any job opportunity, no matter how the opportunity seemed lucrative at first. Knowing when to leave and understand that better opportunities will come along soon enough – being able to recognize a good opportunity when it comes along is key!

Receiving a lowball job offer doesn’t have to mean game over–in fact, there are many ways for savvy job seekers to negotiate their way through these situations with success! The key is staying professional throughout the process while maintaining an open mind about potential alternatives such as additional vacation days or remote work options instead of higher pay.

Remembering these tips will help ensure that you don’t miss out on any opportunities due to miscommunication or lack of preparation! If you’re looking for additional help with interviewing and salary negotiation for your specific career needs, I have a resource available to you by going here. You can schedule your interview & salary negotiation consultation to help you specifically maneuver through this process successfully.

If you have general questions about interviews, salary negotiations and other career-related questions, please go here where you can leave me a voicemail or email message. You can also leave your questions in the comment section.

Looking for other services such as interview coaching, LinkedIn profile optimization and career strategy consultations? Go here.

If you are looking for help in the overall job market, interview tips and more, purchase my new book here.

Have a job interview coming up but need additional help to be successful with it? Check out the Interview Audio Program here that can help you navigate your next job interview with EASE.

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Ford CEO Warns Employees About Possible Layoff – How does this affect you?

Posted on by MentorShelly, the DREAM Career Coach

Article discussed in the video – Click here

The CEO of Ford Motor Company, Jim Farley, recently warned employees about the possibility of layoffs as the company navigates the challenging automotive industry and strives to remain competitive. This news has left many Ford workers and their families concerned about their future and their financial stability.

It’s important to understand the current state of the automotive industry and the reasons behind Ford’s decision to consider layoffs. The industry is facing numerous challenges, including a shift towards electric and autonomous vehicles, as well as increased competition from new entrants like Tesla. To remain competitive, companies must invest heavily in research and development and make significant changes to their operations. This often requires reducing costs and restructuring the workforce.

As a Ford employee, it’s understandable to feel anxious about the possibility of layoffs. However, it’s important to remember that this is a common reality for many workers in industries undergoing transformation. It’s also important to keep in mind that the automotive industry has a long history of resilience and innovation. Companies that have successfully navigated these challenges have emerged stronger and more competitive in the long run.

While it’s natural to worry about the future, there are steps that employees can take to prepare for the possibility of layoffs. First, it’s important to keep up with industry news and understand the reasons behind Ford’s decision. This can help employees make informed decisions about their own career and financial planning. We also have a Layoff Rejuvenation Workshop to help employees going through similar changes coming in March 2023.

Second, employees should take advantage of any resources that the company offers to help them transition to a new job, such as resume writing workshops, interview skills training, and job placement services. If Ford or other companies conducting layoffs do not have those services available, then the Layoff Rejuvenation Workshop covers all those transitional assistance and more! They should also consider reaching out to professional organizations, such as their union, for additional support.

Third, employees should start considering alternative career options and building their professional network. This could involve exploring other industries or considering a change in career direction. It’s also a good idea to reach out to friends, family, and former coworkers to see if they know of any job openings. This networking with people you already becomes a vital part of what we assist with in the Layoff Rejuvenation Workshop as well.

In conclusion, while the news of possible layoffs at Ford is unsettling, it’s important to remember that the automotive industry is undergoing significant change and that companies like Ford are taking necessary steps to remain competitive. By staying informed, taking advantage of resources, and proactively planning for the future, employees can increase their chances of successfully navigating this challenging time.

Looking for other services such as interview coaching, LinkedIn profile optimization and career strategy consultations? Go here.

If you are looking for help in the overall job market, interview tips and more, purchase my new book here.

Have a job interview coming up but need additional help to be successful with it? Check out the Interview Audio Program here that can help you navigate your next job interview with EASE.

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3 Ways to Explain Employment Gaps in a Job Interview

Posted on by MentorShelly, the DREAM Career Coach

Be Honest and Transparent:

It is always best to be truthful and upfront about any gaps in your employment history. Explain the reason for the gap, such as a layoff or downsizing, and emphasize the steps you took to stay active and productive during that time. For example, you could mention that you used the opportunity to update your skills through online courses, attend networking events, or volunteer in a related field to gain new experience. This shows the interviewer that you are proactive and took the time to improve yourself, even during a difficult situation.

Highlight Relevant Skills and Accomplishments:

Make sure to emphasize any relevant skills or accomplishments you gained or developed during your time out of work. This could include certifications, self-study, or volunteer work. Be specific about what you learned and how it will benefit you in the new position. This will show the interviewer that you were not just sitting idle during the gap in employment, but were actively working on improving yourself.

Focus on Your Goals and Aspirations:

Focus the conversation on your future goals and aspirations, and how the current position fits into your overall career plan. Explain why you are passionate about this field and the specific role you are applying for. This helps to shift the focus away from the gap in your unemployment and towards your positive qualities as a candidate. It also shows the interviewer that you have a clear vision for your future and are committed to finding a role that aligns with your long-term career goals.

Sometimes employment gaps can make the positive difference in an interview if you know how to spin it and capitalize on it. If you need additional help with helping you navigate job interview, check out my resource here. It will help you not only navigate employment gaps, this resource will help you prepare for the next job interview like a boss! Grab that resource today.

Looking for other services such as interview coaching, LinkedIn profile optimization and career strategy consultations? Go here.

If you are looking for help in the overall job market, interview tips and more, purchase my new book here.

Have a job interview coming up but need additional help to be successful with it? Check out the Interview Audio Program here that can help you navigate your next job interview with EASE.

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