Don’t Use Controversial Marketing in Your Career

In the last few weeks, we have seen an interesting example of #controversialmarketing at work in the #AyeshaCurry situation. I personally didn’t find what she said so controversial or ridiculous, but apparently enough people had so much content to address her statement that it cause her to garner FREE press to announce a new cooking show she’s doing.

This type of #marketing may work for celebrities but not in the corporate professional space.

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